International Research journal of Management Science and Technology

  ISSN 2250 - 1959 (online) ISSN 2348 - 9367 (Print) New DOI : 10.32804/IRJMST

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ROLE OF MEDIA IN DISASTER MANAGEMENT – AN ANALYSIS

    1 Author(s):  SONU KUMAR

Vol -  4, Issue- 3 ,         Page(s) : 164 - 170  (2013 ) DOI : https://doi.org/10.32804/IRJMST

Abstract

Media plays an important and significant role in managing the disasters of varied nature. It is a vehicle, capable of assuming forms that have characteristics and messages. That is why different mode of media which includes electronics and print media which act as impersonal means of communication by which visual or auditory or sometimes both messages are transmitted directly to the audiences. Sometimes both messages are transmitted directly to the audiences. It helps to surveillance of the environment, which means collection and disseminate the information about any natural or man-made disaster. It also creates awareness among the masses, so that the masses may be in a position to respond quickly. For long term preparedness and disaster mitigation strategies can be explain effective through different mode of media so that the structured and non-structured measures for disaster mitigation may be taken in judicious way

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