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   No of Download : 10    Submit Your Rating     Cite This       Full Article

साहित्य और समाज परस्पर सम्बद्ध है। सत्साहित्य समाज को प्रेरित करता हैं, वहीं असत्साहित्य समाज में असाधु संस्कारों का बीजभूत हैं। दूसरी ओर समाज का साहित्य पर प्रगाढ़ प्रभाव पड़ता हैं। साहित्य में वर्णित किसी वर्ग-विशेष की स्थिति तत्कालीन समाज में उसकी स्थिति को ही प्रतिफलित करती हैं। रामायण तथा महाभारत सर्वाधिक पूजनीय धार्मिक ग्रन्थ होने पर भी साहित्य को प्रतिबिम्बित करने में पूर्णतया सक्षम हैं रामायण आदर्श परिवार को माध्यम बनाकर उच्च आदर्शों, मानवीय मूल्यों, नैतिकता आदि समस्त अनुकरणीय भावों को मूर्तरूप में प्रतिफलित करने वाला काव्य हैं वहीं महाभारत एक सम्पूर्ण वंश तथा तत्कालीन समाज की अवस्था को सफलता से रूपायित करता हैं। नारी समाज का एक महत्त्वपूर्ण अंग हैं। नारी का सबसे प्रमुख स्थान होता हैं उसका घर जहाँ वह पुत्री, बहिन, पत्नी, माता, वधू आदि अनेक रूपों में रहती हैं। गृहस्थ आश्रम नारी-पुरुष के मिलन का ही नाम हैं। परन्तु नारी का स्थान विगत और विद्यमान में देखा जाये तो क्या था? प्रस्तुत शोधपत्र में महाभारत के नारी पात्रों का वर्तमान परिप्रेक्ष्य में अध्ययन करने का प्रयास किया गया हैं।

   No of Download : 27    Submit Your Rating     Cite This       Full Article

The ultimate aim of every business is to increase sales by finding out the factors that drive consumers’ buying decisions. Perception is the process of selecting, organizing, and interpreting or attaching meaning to events happening in environment. Hyundai Motor India Ltd is a wholly owned subsidiary of the Hyundai Motor Company headquartered in South Korea. It is the second largest automobile manufacturer with seventeen per cent market share as of 2017 and 5.5 billion USD turn-over in India. The sample size used for the study is five hundred. Ten per cent of the population has been taken for the research as sample. The structured questionnaire was used to collect primary data. During the study it is found that Price plays an important role and influences the buying decision of consumers.

   No of Download : 23    Submit Your Rating     Cite This       Full Article

When we want to simplify our lives, we just eliminate the stuff we don’t need. That means less stuff creates room for greater and more creative expression. There’s a kind of emancipation in limitation. Less decisions have to be made. We begin to focus inward more, on that organic creativity within the shell, And that’s where the pure stuff is.My own view is that minimalism has come to represent a style which is limited in its useful. It represents a proper reaction to complexity whereas simplicity relies directly on an understanding of the convolution and this is an important difference. One is about the surface, about the stuff and the other is about our experience and requires a deep appreciation of how things work so as to make them just simple enough to understand. The ‘less is more’ revival in todays world,it isn’t just happening in marketing. Its everywhere, That shouldn’t come as a surprise: the same need for seamless experiences and a fast and simple path to the information people wantexpands into all domains where they are involved and that is everywhere indeed — in an increasingly digital and very connected surrounding.

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Kashmir is one of the most famous tourist destinations of India in the Himalayas. The Valley is filled with assorted rich tourism resources. For the sustainable use of these tourism resources, a proper tourism policy is requisite. Subsequently, the present study aims to examine government policy for the growth and development of tourism in Kashmir region; besides, the assessment of tourism potentials and tourist flow in Kashmir is added endeavor of the study. Desk research approach has been employed to accomplish to study objectives. According to the findings, ministry of tourism government of Jammu and Kashmir has framed a draft of tourism policy so far. The draft tourism policy constitutes developmental and promotional tactics forexisting and new forms of tourism, abiding the sustainable tourism approach, development of tourism infrastructure and human resource, ensuring safety and security, and encouraging tourism education within the state. Moreover, the state government is working hard to promote eco-tourism and offbeat tourist destinations in collaboration with several other concerned bodies. It has been observed that Kashmir valley is dotted with a number of tourist attractions and enables tour operators to rend diverse forms of tour packages to tourists.

   No of Download : 33    Submit Your Rating     Cite This       Full Article

The existing literature very clearly declare that there is lack of research that observe and scrutinize the pervasiveness of Corporate Social Responsibility (CSR) in Small and Medium-sized Enterprises (SMEs) and that the majority of research is devoted toward big organizations. The time is pertinent to clear air surrounding embracing of CSR policies and practices by SMEs. In this direction the researched surveyed 226 SMEs in Bhosari industrial area (an industrial hub near Pune) to figure out what is stopping SMEs from getting engaged with CSR and to comment on how to remove those hurdles to ensure the adoption of socially responsible works and practices by SMEs.

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