International Research journal of Management Science and Technology
ISSN 2250 - 1959 (online) ISSN 2348 - 9367 (Print) New DOI : 10.32804/IRJMST
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PRODUCT POSITIONING
2 Author(s): DR. JAGDEEP SINGLA , SHEEBA KADYAN
Vol - 3, Issue- 3 , Page(s) : 194 - 198 (2012 ) DOI : https://doi.org/10.32804/IRJMST
Positioning is a concept in marketing which was first popularized by Al Ries and Jack Trout in their bestseller book “Positioning - a battle for your mind".