International Research journal of Management Science and Technology
ISSN 2250 - 1959 (online) ISSN 2348 - 9367 (Print) New DOI : 10.32804/IRJMST
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RESEARCH ON RADIO FM WITH RESPECT TO DEMOGRAPHY AND ADVERTISEMENT
2 Author(s): MR. SAGAR R. MANE , MR. SHASHANK VANMORE
Vol - 4, Issue- 1 , Page(s) : 196 - 222 (2013 ) DOI : https://doi.org/10.32804/IRJMST
Radio advertising is one of the tools of advertising which is effectively used for communication and positioning. It is one of the foundations for effective and successful advertising. Radio can be used effectively for advertisement since it can target the large audience because of its high reach. Radio is good at increasing awareness about the brand and business and helping in building the brand image. But all this was only for pure academic purpose. With the advent of television radio lost its popularity and thus its purpose with the marketers. This led to sharp declines in the proportion of advertisement spending on radio as compared to other media. But then the government gave order on liberalization and privatization.