International Research journal of Management Science and Technology
ISSN 2250 - 1959 (online) ISSN 2348 - 9367 (Print) New DOI : 10.32804/IRJMST
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GREEN MARKETING: A STEP TOWARDS SUSTAINABLE GROWTH
2 Author(s): MS. AAKANKSHA NIRALA ,MS. NAVODITA CHAUDHARY
Vol - 5, Issue- 5 , Page(s) : 65 - 73 (2014 ) DOI : https://doi.org/10.32804/IRJMST
This study aims to provide information on the concept of Green Marketing and its importance to the environment. It generally refers to the marketing of such products that are environment friendly. Green Marketing has gained a lot of importance in today's market. As the resources are scarce and the human wants are unlimited, the resources should be efficiently utilised to satisfy them.