International Research journal of Management Science and Technology
ISSN 2250 - 1959 (online) ISSN 2348 - 9367 (Print) New DOI : 10.32804/IRJMST
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MARKETING CHALLENGES IN 21ST CENTURY
1 Author(s): NIDHI
Vol - 5, Issue- 3 , Page(s) : 96 - 99 (2014 ) DOI : https://doi.org/10.32804/IRJMST
The management process through which goods and services move from concept to the customer. It includes the coordination of four elements called the four P's of marketing: (1) Identification, selection and development of a product, (2) Determination of its price, (3) Selection of a distribution channel to reach the customer's place, and (4) Development and implementation of a promotional strategy.