1. Marketing Management by Philip Kotler, Kevin Lane Keller, Abraham Koshy, Mithileshwar Jha , 13th edition , Pearson Prentice Hall.
2. Consumer Behavior by Leon G Schiffman , Leslie Lazar Kanuk , S Ramesh Kumar , 10th edition, Pearson.
3. Entrepreneurship Successfully Launching New Ventures by Bruce R Barringer , R Duane Ireland , 3rd edition , Pearson.
4. Understanding Business by William G Nickels , James M McHugh , Susan M McHugh , 9th edition , TATA McGRAW HILL.