1. Vineet Kumar and Poonam Kumari (2012), “A Comparative Study on Public vs Private Sector in Life Insurance in India”, VSRD International Journal of Business and Management Research, Vol. 2 No. 10, pp. 515-517.
2. R. Rajendran and B. Natarajan (2009), “The impact of LPG on life insurance Corporation of India (LIC)”, Innovative Marketing, Volume 5, Issue 2,pp. 40-44.
3. Dr. Syed Hussain Ashraf and Dr. Abdul (2008), “India’s Insurance Sector in Post Privatisation Period: Emerging Financial Issues”, The Journal, pp.74-83.
4. Neelam C. Gulati and C.M. Jain (2011) in their paper “Comparative Analysis of the Performance of All the Players of the Indian Life Insurance Industry”, VSRD-IJBMR, Vol. 1 (8), 2011, 561-569.
5. Peter Drucker (1999), Innovate or Die, Journal of Economist, 25th Dec. 1999.
6. A.K. Shukla (2006), The Journal of Insurance Institute of India, Vol. XXXII, Jan.-June 2006, p. 10.
7. Sanjay Kanti Das (2012), “Critical Issues of Service Marketing in India: A Case of Life Insurance Industry”, AJRM, Volume 1, Issue 3,pp. 49-68.
8. Annual report of IRDA(www.irda.gov.in)
9. Annual report of LIC(www.licindia.in)
10. IRDA Handbook 2010-11
11. “LIC regains market share, private players slip”, The Times of India, TNN Apr 26, 2011.Print.