|
IMPACT OF ONLINE RETAILING ON TRADITIONAL RETAIL BUSINESSES IN INDIA
1
Author(s):
MRS. PALLAVI AMIT PATIL
Vol - 17, Issue- 9 ,
Page(s) : 36 - 44
(2026 )
DOI : https://doi.org/10.32804/IRJMST
Get Index Page
Abstract
Rapid expansion of the e-commerce industry led it to be the main contender with traditional offline retailers. Offline Indian retailers, in particular the small and medium storekeepers, today run a parallel business to online marketplaces, direct-to-consumer models, and quick-commerce apps.
|