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   No of Download : 7    Submit Your Rating     Cite This       Full Article
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Abstract The consumer’s behaviour consists of acts, processes and social relationships which is exhibited by individuals groups and organization in searching obtainment, use of and consequent experience with product and services. Though similar, consumers are unique in themselves; they have needs and want which are varied and diverse from one another; and they have different consumption patterns and consumption behaviour. The way in which different people behave in a particular situation depends on various factors. These factors can be age, gender, income, education, taste and other factors. The behaviour of a consumer is influenced by these factors while involved in a purchase process. The factors that influence consumer behaviour can be classified into internal factors (individual’s factors) and external (environmental factors). The external factors do not influences the purchasing decision process of consumer directly. The study the focus on the different factors that influences consumer behaviour for selected FMCG product in rural hamirpur district of Himachal Pradesh.

   No of Download : 16    Submit Your Rating     Cite This       Full Article
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Abstract Economic development is the outcome of human activity and entrepreneurship is one of the rising concerns of today’s modern economy. When economic development is considered, then sustainability becomes a major issue as both are interrelated to each other for survival in the modern world. Women’s development has been undertaken as a major issue to the overall sustainable development of a nation. There are various schemes of Central and State government to build a healthy environment for women where they can work with their full potentials. Other government sponsored institutions and non-government organizations are also working for women population and thus providing various amenities and incentives to motivate them. Women entrepreneurs are capable of managing and handling things in changing environment and support their personal and family needs and that ways they become financially independent.

   No of Download : 16    Submit Your Rating     Cite This       Full Article
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Introduction Tinospora cordifolia, which is known by the common names heart-leaved moonseed, guduchi and giloy, is an herbaceous vine of the family Menispermaceae indigenous to the tropical areas of India, Myanmar and Sri Lanka. It is a large, deciduous extensively spreading climbing shrub with several elongated twining branches. Leaves simple, alternate, exstipulate, long petioles up to 15 cm long, roundish, pulvinate, both at the base and apex with the basal one longer and twisted partially and half way around. Lamina broadly ovate or ovate cordate, 10–20 cm long or 8– 15 cm broad, 7 nerved and deeply cordate at base, membranous, pubescent above, whitish tomentose with a prominent reticulum beneath. Flowers unisexual, small on separate plants and appearing when plant is leafless, greenish yellow on axillary and terminal racemes.

   No of Download : 8    Submit Your Rating     Cite This       Full Article
Abstract

The use of celebrities as interpreter is becoming an increasingly common strategy in the advertisement industry. Due to the competitive surroundings in which company is working on, doing an effective communication is definitely one of the key issues to taking into care the attention of the consumers and there are a variety of communication strategies, which allow the advertisers to reach their target. The aim of the study was to examine the influence of celebrity endorsement on consumer behaviour. The sample of the study was 139 customers. The results showed that celebrity endorsement had a significant impact on the consumer behaviour. Hence the company can use this strategy to increase the volume of the sale.

   No of Download : 14    Submit Your Rating     Cite This       Full Article
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This paper highlights how CSR has formed a excellent distinctiveness of the corporate within the society, stakeholder, shareholders and government .In 21st century organization corporate have to contend with the entrant. Corporate have to please the stakeholders. Thus by classifying society’s necessity and altruistic it back to the society that has shaped the identity of the business. Companies need to recognize how they can amalgamate their big business strategy with the CSR strategy, and generate their identity among the competitors.

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