International Research journal of Management Science and Technology

  ISSN 2250 - 1959 (online) ISSN 2348 - 9367 (Print) New DOI : 10.32804/IRJMST

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NEW TRENDS OF RETAIL MARKET IN INDIA WITH SPECIAL REFERENCE TO GROWTH OF MALL CULTURE IN METROPOLITAN AND BIG CITIES

    3 Author(s):  S.K.S. YADAV, ASHOK KUMAR,KAMAL KUMAR

Vol -  2, Issue- 2 ,         Page(s) : 177 - 190  (2011 ) DOI : https://doi.org/10.32804/IRJMST

Abstract

India's retail landscape is changing rapidly and is being scrutinized by large scale investments by foreign and domestic players. Market liberalization and changing consumer behavior have sown the seeds of a retail transformation. Indian retailing is growing fast and imparting consumer preferences across the country. The Indian retail industry continues its growth trend. Now, India has emerged as the hottest retail destination in the world. Organized retailing in India has started very recently and is concentrating mainly in metropolitan cities. The Indian organized retail market's development and growthare primarily due to consumer preference and behavior change. This change has come in the consumers' minds due to the increased income, changing lifestyles, and demography pattern, which is favorable.

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