International Research journal of Management Science and Technology

  ISSN 2250 - 1959 (online) ISSN 2348 - 9367 (Print) New DOI : 10.32804/IRJMST

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MARKETING OF SANITIZERS AND MASKS DURING THE CURRENT NORMAL

    2 Author(s):  PROF. AFREEN NASABI,MR.BHEEMANNA PURAD

Vol -  11, Issue- 7 ,         Page(s) : 62 - 68  (2020 ) DOI : https://doi.org/10.32804/IRJMST

Abstract

This study was undertaken to understand the demand, supply and consumer attitude towards sanitizers and specific masks. Bringing Masks 2-ply and 3-ply surgical masks, and N95 masks and hand sanitizers under the Essential Commodities Act in March has empowered states to regulate production, distribution and prices of these items as well as crackdown on hoarding and black-marketing consumers. According to the findings of this study, an Indian household is expected to stock up sanitizers and Majority of the respondents wear masks only because Health experts recommend it/ approved of it. Wearing a face mask makes them look unattractive. The respondents feel everyone should wear masks to protect themselves. A lot of respondents use the sanitizer provided by their employer and refrain from buying their own sanitizers.


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