International Research journal of Management Science and Technology

  ISSN 2250 - 1959 (online) ISSN 2348 - 9367 (Print) New DOI : 10.32804/IRJMST

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A STUDY ON FACTORS INFLUENCING CUSTOMER SATISFACTION TOWARDS SELECTED SUPER MARKETS WITH REFERENCE TO CONSUMERS IN TIRUCHIRAPPALLI CITY.

    3 Author(s):  MR. S. SYED MUTHALIFF,MR. N. NAVEEN RAJA,MS. M. HUMERA BANU

Vol -  11, Issue- 7 ,         Page(s) : 40 - 50  (2020 ) DOI : https://doi.org/10.32804/IRJMST

Abstract

The word ‘retail’ is derived from the French word ‘retailer’ which refers to “breaking bulk”. Abraham Koshy and Mithileshwar Jha defined retailing as “Retailing involves a direct interface with the customer and co-ordination of business activities from end to end”. It embraces the direct to consumer sales activities of the producer, whether through his own stores, by house to house canvassing or by mail order business. Retailing may include additional services such as delivery. In business, a retailer buys goods or products in large quantity from the manufacturer or the wholesaler and sells them to the customer or the end user in a small quantity. Retailer is an intermediate between manufacturer or wholesaler at one end and the customer at the other end, who purchases product for their personal consumption. Retailer adds a margin of profit to the stocks of the producer and is involved in the act of selling it to the individual consumer.

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