International Research journal of Management Science and Technology

  ISSN 2250 - 1959 (online) ISSN 2348 - 9367 (Print) New DOI : 10.32804/IRJMST

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A STUDY ON INVESTMENT PREFERENCE OF HOUSEHOLD INVESTORS IN VELLORE DISTRICT, TAMIL NADU, INDIA

    1 Author(s):  DR. S. RAMALINGAM

Vol -  11, Issue- 1 ,         Page(s) : 81 - 92  (2020 ) DOI : https://doi.org/10.32804/IRJMST

Abstract

The research study was based on the micro economic approach of estimating the responses of the respondents i.e. Savings and Investment Preference of Household Investors in Vellore District, Tamil Nadu, India. The objective of the study was to determine the saving habits and predominant investment preference of household investors. The primary sources of data were collected from 793 household investors using a structured questionnaire. The data has been analyzed using percentage analysis and chi-square test with the help of statistical software. The research shows that the mode of saving looks same irrespective of any domicile and post office/bank deposits are best options for the household investors.

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