International Research journal of Management Science and Technology

  ISSN 2250 - 1959 (online) ISSN 2348 - 9367 (Print) New DOI : 10.32804/IRJMST

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CONSUMER WELL BEING AND LIFE SATISFACTION

    1 Author(s):  SAI KRISHNA VADREVU

Vol -  5, Issue- 6 ,         Page(s) : 297 - 305  (2014 ) DOI : https://doi.org/10.32804/IRJMST

Abstract

The present section examines the discoveries of the overview that was done to determine the degree of buyer prosperity and life fulfillment. Customer prosperity catches the fulfillment encounters of purchasers from obtaining to transfer, i.e., buyer life space (Sirgy et al., 2008) while life fulfillment measures the fulfillment of shoppers with the life all in all (Diener et al., 1985). This part is sorted out into three areas. To start with area talks about the discoveries identified with purchaser prosperity, trailed by examination of consumers satisfaction‟ with their lives in general. In last segment, relationship among buyer general states of mind towards promoting, customer prosperity and life fulfillment is broke down.

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