1) Akwasi Ampofo, University of Madras: “Effects of Advertising on Consumer Buying Behaviour: With Reference to Demand for Cosmetic Products in Bangalore, India”, New Media and Mass Communication ISSN 2224-3267 (Paper) ISSN 2224-3275 (Online) Vol.29, 2014,www.iiste.org
2) https://smallbusiness.yahoo.com/advisor/evolution-social-media-marketing-043109995.html
3) http://blogs.brighton.ac.uk/mdbp/2018/01/07/how-social-media-marketing-is-essential-for-promoting-beauty-products-in-the-cosmetic-industry/
4) https://www.likeable.com/blog/2016/how-the-makeup-and-cosmetic-industry-is-ruling-social-media/
5) https://www.bluefountainmedia.com/blog/advantages-of-social-media-marketing