International Research journal of Management Science and Technology

  ISSN 2250 - 1959 (online) ISSN 2348 - 9367 (Print) New DOI : 10.32804/IRJMST

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IMPACT OF SOCIAL MEDIA PROMOTIONS OF SKINCARE COSMETICS ON YOUTH OF PUNE

    3 Author(s):  NAMITA OSWAL, SUMIT VYAS,POOJA DARDA

Vol -  10, Issue- 12 ,         Page(s) : 19 - 25  (2019 ) DOI : https://doi.org/10.32804/IRJMST

Abstract

Social media marketing has transformed the way of communicating and delivering value of the products to the target audience. There are various factors that influence consumers such as advertising, brand, price, quality of the products. The main objective of this study was to find out the impact of promotions and advertisements through social media of cosmetic products on the youth of Pune. Using a sample of 178 respondents on various questions we found out that social media has a substantial influence on the youth, primarily, providing information and creating demand of the cosmetic products. As a result, effective use of social media has become an essential part in forming marketing strategies in cosmetic industry.

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2) https://smallbusiness.yahoo.com/advisor/evolution-social-media-marketing-043109995.html
3) http://blogs.brighton.ac.uk/mdbp/2018/01/07/how-social-media-marketing-is-essential-for-promoting-beauty-products-in-the-cosmetic-industry/
4) https://www.likeable.com/blog/2016/how-the-makeup-and-cosmetic-industry-is-ruling-social-media/
5) https://www.bluefountainmedia.com/blog/advantages-of-social-media-marketing

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