Today the focus of all the business entities are on Customer Satisfaction and for this it is necessary to identify the needs of customer and for that it is needed to understand the cuomer engagement.Customer engagement (CE) refers to the engagement of customers with one another, with a company or a brand. Customer Engagement is the emotional connection or attachment that a customer develops during the repeated and ongoing interactions. Engagement accumulates through satisfaction, loyalty, influence, and excitement about your brand. Organizations who engage customers to the point where they are moved to behavioral change do so by creating opportunities for emotional connections through ongoing, consistently positive experiences. When customers are engaged with an organization, they are emotionally connected, passionate about its products and services, as well as aligned with the purpose and direction of the organization.