International Research journal of Management Science and Technology

  ISSN 2250 - 1959 (online) ISSN 2348 - 9367 (Print) New DOI : 10.32804/IRJMST

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AN ANALYTICAL STUDY ON SERVICE EMINENCE OF HDFC BANK

    1 Author(s):  MANISHA

Vol -  4, Issue- 1 ,         Page(s) : 356 - 362  (2013 ) DOI : https://doi.org/10.32804/IRJMST

Abstract

The study highlights the service quality of HDFC Bank. the most reason behind conducting this study is to envision the satisfaction level of shoppers of HDFC Bank concerning those services that is provided by the bank. And additionally offer suggestion to Bank if customers aren't happy with the services of HDFC Bank. A lot of surveys are wiped out the past to grasp the facet of client satisfaction and to seek out out the client friendly banks. My analysis is conducted to seek out out “SERVICE QUALITY OF HDFC BANK”. For checking the client satisfaction and repair quality of HDFC Bank there square measure five dimensions square measure enclosed in commission quality

• Kotler Philip, marketing management, (Pearson education, 12th edition)
• Malhotra K. Naresh, marketing research (An applied orientation), Research design,(Prentice hall of India pvt. 5th edition)
• Zeithmal V. A., Grembler D.D., BitnerM.j., and Pandit A.: Service Marketing Integrated customer Focus across the Firm” (4th Edition)
• www.hdfcbank.com
• www.hdfcindia.com
• www.wikipedia.org
• www.marketresearch.com

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