International Research journal of Management Science and Technology

  ISSN 2250 - 1959 (online) ISSN 2348 - 9367 (Print) New DOI : 10.32804/IRJMST

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STUDENTS’ PERCEPTION FOR CHOICE OF INSTITUTION OF HIGHER STUDY - A STUDY OF SELECTED DISTRICTS OF MALWA REGION OF PUNJAB

    2 Author(s):  SANDEEP SINGH,RAJNI SALUJA

Vol -  8, Issue- 3 ,         Page(s) : 208 - 214  (2017 ) DOI : https://doi.org/10.32804/IRJMST

Abstract

The higher education sector has become intensely competitive. In order to survive in the tertiary education market, universities have begun to behave as business entities by adopting more business strategies. The liberalisation of the tertiary education sector has resulted in an increased number of private institutions of higher learning. Due to privatisation and increase in competitive pressures, colleges and universities are now faced with the problem of competing for students to improve enrolment. The aim of the study was to study the prevailing scenario of choosing institutions for higher study and to identify factors which help to attract more enrolment to institution of higher study. On basis of identified factors, get students’ perception regarding choice of institution of higher study. The present study covered different districts of Malwa region of Punjab. Data frame for the study is 2012-13 to 2016-17. The study is based on pooled data. The present study is exploratory and analytical in nature. The findings of the study provide an insight to the management of educational institutions that they should focus more on the attributes that are considered relatively important by the students. It is time for all those who are concerned with policymaking, planning, administration and implementation of higher education to revitalize the very thinking of the subject and put it on the right track.

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