Marketing strategy combines all marketing goals of an organization into one comprehensive plan. A good marketing strategy should be drawn from market research and focus on the right product mix in order to achieve maximum profit potential and to sustain in the business. We can say that marketing strategy is the foundation of a marketing plan. Marketing strategy is a small part of Business strategy. Where business strategy deals with operations, manufacturing, procurement etc; Marketing strategy deals with marketing mix, business environment, distribution and other marketing related areas. For a business both, business strategy as well as marketing strategy is important to move forward. Marketing strategy provides a business an edge over its competitors. Strategy helps in developing products with best profit making potential. It helps business to make optimum utilization of its resources.