International Research journal of Management Science and Technology

  ISSN 2250 - 1959 (online) ISSN 2348 - 9367 (Print) New DOI : 10.32804/IRJMST

Impact Factor* - 6.2311


**Need Help in Content editing, Data Analysis.

Research Gateway

Adv For Editing Content

   No of Download : 334    Submit Your Rating     Cite This   Download        Certificate

IMPACT OF SOCIAL MEDIA IN TRAVEL AND TOURISM SECTOR IN INDIA

    1 Author(s):  HRITANSHU JEPH

Vol -  10, Issue- 5 ,         Page(s) : 103 - 112  (2019 ) DOI : https://doi.org/10.32804/IRJMST

Abstract

Travel and tourism have always relied on the power of word of mouth marketing due to the intangible and experiential nature of the product. For much of the 21st century, friends and family provided the main tools for inspiration, planning and organising travel alongside tourism guides, magazines, and travel agencies. However, since the turn of the century, the emergence of the Web and later more sophisticated Web 2.0 digital technologies, the end-to-end travel process has completely transformed.

● Alžbeta Kiráľová and Antonín Pavlíčeka “Development of Social Media Strategies in Tourism Destination” International Conference on Strategic Innovative Marketing, IC-SIM 2014, September 1-4, 2014, Madrid, Spain.
● Dr. Gonca Guzel Sahin, and Gunce Sengün, “The Effects of Social Media on Tourism Marketing”, Management and Administrative Sciences Review, Volume 4, Issue 5 Pages: 772-786 September 2015.
● Evangelos Christou, “Development of Social Media Strategies in Tourism Destination” International Conference on Strategic Innovative Marketing, IC-SIM 2014, September 1-4, 2014, Madrid, Spain.
● Gretzel, U. (2006). Consumer generated content – trends and implications for branding. E-review of Tourism Research, 4(3), 9–11.
● Hjalager, A.-M. (2010). A review of innovation research in tourism. Tourism Management, 31, 1–12. Jansen, B.J., Zhang, M., Sobel, K., & Chowdury, A. (2009). Twitter power: Tweets as electronic word of mouth. Journal of the American Society for Information Science and Technology, 60(11), 2169–2188.
● Hossein Nezakati, Asra Amidi, Yusmadi Yah Jusoh, Shayesteh Moghadas, Yuhanis Abdul Aziz, and Roghayeh Sohrabinezhadtalemi, “Review of Social Media Potential on Knowledge Sharing and Collaboration in Tourism Industry” Global Conference on Business & Social Science-2014, GCBSS-2014, 15th &16th December
● Irina Albăstroiu and Mihai Felea, “The Implications of User-Generated Content (UGC) Websites for Tourism Marketing” International Journal of Economic Practices and Theories, Vol. 4, No. 2, 2014, Special issue on Marketing and Business Development, e-ISSN 2247–7225.
● Kaplan, A.M., & Haenlein, M. (2010). Users of the world, unite! The challenges and opportunities of social media. Business Horizons, 53, 59 –68.
● M.Onur Gulbahara and Fazli Yildirima “The Effects of Social Media on Tourism Marketing” in Procedia - Social and Behavioral Sciences, Volume 195, 3 July 2015, Pages 453–462
● Mahmood A. Khan, “Social Media’s Influence on Hospitality & Tourism Management”, Journal of Business & Hotel Management (Khan, J Bus Hotel Manage 2012, 1:1)
● Mayank Yadav, Yatish Joshi, and Zillur Rahman published a research on ScienceDirect, Procedia - Social and Behavioral Sciences 189 ( 2015 ) 335 – 343.
● S. Sabraz Nawaz and K. Mohamed Mubarak, “Adoption of Social Media Marketing by Tourism Product Suppliers: A Study in Eastern Province of Sri Lanka” European Journal of Business and Management ISSN 2222-1905 (Paper) ISSN 2222-2839 (Online), Vol.7, No.7, 2015.
● Stephanie Hays, Stephen John Page, and Dimitrios Buhalis, “Social media as a destination marketing tool: its use by national tourism organisations.” Current Issues in Tourism, 2012, iFirst article, 1–29 titled
● Viet Hung Nguyen and Zhuochuan Wang, “Practice of Online Marketing with Social Media in Tourism Destination Marketing”, Anders Steene  for Södertörns University, Department of Business Studies in 2011.
● Xiang, Z., & Gretzel, U. (2010). Role of social media in online travel information search. Tourism Management, 31, 179– 188.
● Yuanfang Qian, Jun Hu, and Mu Zhang, “Study on the online travel information search: a perspective of social media” Applied Sociology, (2015) 5, 219-233.

*Contents are provided by Authors of articles. Please contact us if you having any query.






Bank Details