Technology is changing and so as computer and internet world and information technology, changes are seen in political, emotional and social world as well. The objective of this article is to understand the impact of technology growth on the various aspects on different dimensions of ecommerce and its shifting paradigm in relation with buyers, sellers, corporates and companies, also elaborates details of ecommerce. Globalization and social awareness are the good results of development and growth in technology. According to various experts the future of business is ecommerce and online and hence those who are aware of technology and its evolution can only be able to survive and be in competition in business world. Success in e-commerce is must and if concerns want to be successful in this cutting-edge century, they have to turn around to make pace with the technology and its shifting paradigms to show a promising presence in the market which is competitive.