International Research journal of Management Science and Technology
ISSN 2250 - 1959 (online) ISSN 2348 - 9367 (Print) New DOI : 10.32804/IRJMST
**Need Help in Content editing, Data Analysis.
Adv For Editing Content
THE VALUE OF A “GREEN BRAND”
1 Author(s): GUNJAN GOEL
Vol - 4, Issue- 3 , Page(s) : 141 - 144 (2013 ) DOI : https://doi.org/10.32804/IRJMST
Today, no firm can appear to be insensitive to environmental issues, and companies are beginning to realize that there can be real financial benefits from being perceived as a “Green Brand.” These financial benefits go beyond the cost reductions highlighted in other sections of this report. ABI Research states, “In difficult economic times, operators who excel in lowering their carbon footprint are expected to gain from a moral and ethical standpoint as well as to have a competitive edge where differentiation between services is becoming more complex and revenues are flattening.” (Source: North American Green Carrier Matrix, ABI Research)