|
CONSUMERS’ PERCEPTION REGARDING SELECTED PRO-ENVIRONMENTAL PRODUCTS
1
Author(s):
RINKU
Vol - 9, Issue- 2 ,
Page(s) : 257 - 265
(2018 )
DOI : https://doi.org/10.32804/IRJMST
Abstract
A sample has been collected from Delhi and NCR (National Capital Region). The total number of the respondents’ is 798, which includes 419 and 379 male and female respectively. The questionnaire consisting of 22 items of perception on a five point Likert scale ranging from strongly agree to strongly disagree is used in the study. In this study an attempt has been made to examine the consumers’ perception regarding selected pro-environmental products. Respondents’ perception has been compared with the help of t-test. There is a significant difference found in consumers’ perception on the basis of gender. Female respondents have high perception than males regarding pro-environmental products.
- Arslan, T., Yilmaz, V. & Aksoy, H. K. (2012). Structural equation model for environmentally conscious purchase behavior. International Journal Environment Resources, 6(1), 323-334.
- Awan, U., & Raza, M. A. (2012). Green consumer behaviour: empirical study of Swedish consumer behavior. Recent Researches in Economics, (Book), 89-104.
- Chua, K. B., Quoquab, F., Mohammad, J. & Basiruddin, R. (2016). The mediating role of new ecological paradigm between value orientations and pro-environmental personal norm in the agricultural context. Asia Pacific Journal of Marketing and Logistics, 28(2), 323 – 349.
- Dai, X., Goh, T. T., & Cheng, S. (2014) A content analysis of green advertising in china. Journal of Marketing Research and Case Studies, 2014(2014), 1-18.
- Gupta, S., & Ogden, D. T. (2009). To buy or not to buy? A social dilemma perspective on green buying. Journal of Consumer Marketing, 26(6), 376-391.
- Hondo, H., & Baba, K. (2010). Socio-psychological impacts of the introduction of energy technologies: Change in environmental behavior of households with photovoltaic systems. Applied Energy, 87(1), 229-235.
- Kim, H. Y., & Chung, J.-E. (2011). Consumer purchase intention for organic personal care products. Journal of Consumer Marketing, 28(1), 40-47.
- Mainieri, T., Barnett, G., Valdero, R., Unipan, B. & Oskamp, S. (1997). Green Buying: The Influence of Environmental Concern on Consumer Behavior. Social Psychology, 137(2), 189-204.
- Picket-Baker, J., & Ozaki, R. (2008). Pro-environmental products: marketing influence on consumer purchase decision. Journal of Consumer Marketing, 25(5), 281-293.
- Richards, L. (2013). Examining green advertising and its impact on consumer scepticism and purchasing patterns. The Elon Journal of undergraduate Research in Communications, 4(2), 78-90.
- Tan, B. C. & Lau, T. C. (2011). Green purchase behaviour: examining the influence of green environmental attitude, perceived consumer effectiveness and specific green purchase attitude. Australian Journal of Basic and Applied Sciences, 5(8), 559-567.
- Yusof, J. M., Singh, G. K. B. & Razak, R. A. (2013). Purchase intention of environment-friendly automobile. Social and Behavioral Science, 85(2013), 400-410.
|