International Research journal of Management Science and Technology

  ISSN 2250 - 1959 (online) ISSN 2348 - 9367 (Print) New DOI : 10.32804/IRJMST

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DIGITAL MARKETING PLAN: AN ALTERNATIVE FRAMEWORK FOR SPORTS PRODUCTS

    2 Author(s):  RAGHAVENDRA GS, DR. A. M. SUDHAKARA

Vol -  8, Issue- 5 ,         Page(s) : 290 - 296  (2017 ) DOI : https://doi.org/10.32804/IRJMST

Abstract

The usage of internet is increased very vastly. For any product business internet is open gateway of digital marketing. In many business different digital marketing channels useful to share their product and services online. Besides that they can attract the client and convert them to boost of their business. Even the social media also be a part of digital marketing. The sports federations, leagues and teams were mainly depending on television broadcasting, it was main source to generate revenues.

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