Abstract Financial Intermediation sector in India is a highly regulated industry. Banks challenges range from inefficient allocation of infrastructure to customer stickiness. To adapt and survive, banks in India are adopting multiple techniques to entice and retain clients. Technology not only simplifies the banking process and service channels but also plays an important role in reducing the cost effectively. Many Indian banks have embarked on the journey of technology revolution and are at varying degrees of success. This is due to the fact that not all of them have understood diversity of their customer base and their varying needs. Most of the PSU and other private sector banks have also deployed channels viz. internet banking and ATM's. But in mobile banking, a number of banks are in the early stages.