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THE PERCEPTION OF COMMON MAN TOWARD AYURVEDIC ADVERTISEMENT IN CURING CHRONIC AILMENTS
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Author(s):
DR. GAURAV PANDE, MISS MONTIRA APHISIRIPANYA
Vol - 8, Issue- 4 ,
Page(s) : 93 - 99
(2017 )
DOI : https://doi.org/10.32804/IRJMST
Abstract
According to the Drug and cosmetic act & rule (DCA&R), 1940 the Manufacturing, sale and distribution of Ayurvedic drug and cosmetics product are fully enforced. The Ayurvedic manufacture may not claim the prevention or treatment one or more diseases / disorder specified in the act Schedule H and Schedule X. For instance bronchial Asthma, Cancer and Benign tumor, Diabetes, Leucoderma, Obesity, etc. Any claimed which disobey an act is considered as misleading advertisement. Most of diseases mentioned above are considered as chronic ailments which cannot make therapeutic claimed in advertised drug. Then do people believe the message in advertised Ayurvedic drug? The finding of this study found out that most respondents do aware about the misleading claimed in Ayurvedic medicine advertisements. However, most people 30 (60%) agreed that Information provided in the Advertisement is reliable. Furthermore, the result revealed that 31(62%) of respondents believed the claimed in Ayurvedic medicine that it is able to relief, treat chronic ailments. From the data collection, the most reliability source of information is family (37 %) and relative (22 %) respectively. Whereas the less reliable of information regarding Ayurvedic medicine were belong to Retailer (29%) and internet (23%) source of information.
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