International Research journal of Management Science and Technology

  ISSN 2250 - 1959 (online) ISSN 2348 - 9367 (Print) New DOI : 10.32804/IRJMST

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RURAL MARKETS & CONSUMER BEHAVIOUR IN ERA OF GLOBALISATION - WITH REFERENCE TO EUROPE AND ASIAN COUNTRIES REVIEW OF REPORTS

    2 Author(s):  PROFESSOR SANEEM FATIMA, SHAIK WAJAHATH ALI

Vol -  8, Issue- 1 ,         Page(s) : 252 - 259  (2017 ) DOI : https://doi.org/10.32804/IRJMST

Abstract

Abstract At a time when countries of the world are fast adopting to market oriented neo-liberal economic policies, the demands of the time are multi-faceted. If we can take them as urgent, important, and long term: the urgent among them is poverty reduction; important among them is economic growth; and the long term among them is sustainability of this model of development. Globalisation can be viewed as the integration of inputs and outputs into global markets, the sharing of information and knowledge, and the promulgation of rules governing such integration.

1. Globalisation & Rural Development  (G.Palanithurai, R.Ramesh)
2. Rural Marketing – Text and Cases (C.S.G. Krishnamacharyulu, Lalitha Ramakrishnan)
3. Rural Marketing – Targeting the Non-urban Consumer (Sanal Kumar Velayudhan)
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