International Research journal of Management Science and Technology

  ISSN 2250 - 1959 (online) ISSN 2348 - 9367 (Print) New DOI : 10.32804/IRJMST

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ROLE OF DISTRICT CONSUMER FORUMS IN CONSUMER PROTECTION- A STUDY OF CHITTOOR DISTRICT IN ANDHRA PRADESH

    2 Author(s):  G. S. VEENA KUMARI, DR. P. V. NARASAIAH

Vol -  8, Issue- 1 ,         Page(s) : 232 - 242  (2017 ) DOI : https://doi.org/10.32804/IRJMST

Abstract

After independence, followed by rapid industrialization in India, there appeared a exorbitant flow of consumer goods and services in the Indian market, which almost changed the relationship between the consumer and the trader. Lack of consumer awareness, illiteracy, poverty etc. led to the exploitation of consumers. Globalisation and liberalisation of trade and business has resulted in many products and services being available to the consumers. Growth in the economy has resulted hike in the purchasing power of the middle class section, which compose the largest segment of the population. This has caused assigning high priority for the protection of the consumers and promotion of responsible consumer movement in the country. Consumer seeks protection, advice and information when his rights are threatened.

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