International Research journal of Management Science and Technology

  ISSN 2250 - 1959 (online) ISSN 2348 - 9367 (Print) New DOI : 10.32804/IRJMST

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THE STUDY OF FACTORS INFLUENCING CO-CREATION MODEL FROM CUSTOMERS’ PERSPECTIVE

    2 Author(s):  DEBADRITA PANDA, DIPTO HALDER

Vol -  8, Issue- 11 ,         Page(s) : 125 - 134  (2017 ) DOI : https://doi.org/10.32804/IRJMST

Abstract

ABSTRACT Now a day’s customer retention is very challenging for every industry and it has become very tough when you have few selected products or service line available in your catalogue. So most of the companies are trying to retain their customers through various means and co-creation is one of them. It is an inclusive, encompassing collaborative, co-operative, concurrent, human-centered, participatory, socio-technical and community design among company and customers.

1. Value co-creation as a complex adaptive process by Francesco Polese, Cristina Mele, Evert Gummesson, Journal of Service Theory and Practice, Vol. 27 Issue: 5, pp.926-929, https://
doi.org/10.1108/JSTP-07-2017-0111
2. Total Relationship Marketing Third Edition Marketing management by Evert GummessonPrahalad and Ramaswamy (2004), The Future of Competition: Co-creating Unique Value with Customers, Harvard Business School Press.
3. Alessandro-Longo :https://www.researchgate.net/profile/Alessandro_Longo4/publication/319914291_VSA_Applied_to_Stakeholder_Management_within_Project_Management_complex_contexts/links/59c18530aca272295a09abee/VSA-Applied-to-Stakeholder-Management-within-Project-Management-complex-contexts.pdf
4. Between service culture, empathy and ethical behaviour: insights derived from the Viable Systems Approach Francesco Polese – University of Cassino Bernardino Quattrociocchi – University of Rome ‘La Sapienza’
5. Sam Milbrath:https://www.visioncritical.com/5-examples-how-brands-are-using-co-creation/
6. David Moth: https://econsultancy.com/blog/11098-how-coca-cola-uses-co-creation-to-crowdsource-new-marketing-ideas
7. Prahalad-Ramaswammy:https://www.12manage.com/methods_prahalad_co-creation.html 

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