International Research journal of Management Science and Technology

  ISSN 2250 - 1959 (online) ISSN 2348 - 9367 (Print) New DOI : 10.32804/IRJMST

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EVALUATION OF MANAGEMENT AS A TOOL FOR BETTERMENT OF SOCIETYWITH REGARD TO OTC MEDICATION MISUSE AND ABUSE WITH SPECIAL REFERENCE TO PAINKILLERS, IN THE PERSPECTIVE OF FAMILY, PHARMA INDUSTRY AND GOVERNMENT

    2 Author(s):  B. MEENAKSHISUNDARAM, DR. P. SURESH

Vol -  7, Issue- 12 ,         Page(s) : 118 - 129  (2016 ) DOI : https://doi.org/10.32804/IRJMST

Abstract

The growing popularity of the OTC medication directs the attention of the three institutions, the Government, the Pharma industry and the family to deal with it in such a way that the valid use of the OTC is not put aside and at the same time, the inordinate popularity of the OTC among the youth in particular with a woeful weight on the misuse and abuse of it must be checked as early as possible and as efficiently as possible. This paper purports to discuss the role the three vital institutions have to play in dealing with the abuse and misuse of the OTC medication with focus on painkillers.

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