Retailing is the biggest private industry on the planet. It is additionally India's biggest industry representing more than 30% of the nation's GDP and around 20% of the business. Client relationship administration is a rising instrument that empowers advertisers to keep up their essence in the dynamic promoting condition. In the city like Jabalpur, Gwalior, Indore and Bhopal these sorted out retail location and firms are thinking and focusing on the buyer from the distinctive fragments like rustic, urban, low, center and high pay portions and so on. The examination paper endeavors to assess the CRM practices of the retail locations in Jabalpur, Gwalior, Indore and Bhopal city. CRM is very practiced in the business like neighborliness, administrations industry and so on however it is having level with significance in the retail business too. The consequences of this exploration paper demonstrates that the clients don't take a solitary second with regards to change the inclination and break the dependability for an association, in such a circumstance it the CRM of the association which will constrain the clients to visit the retail outlet over and over.