CUSTOMER RELATIONSHIP MANAGEMENT PRACTICES IN SELECTED ORGANIZED RETAIL STORES: A CASE STUDY OF BHOPAL CITY
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Author(s):
ADITYA GUPTA, DR. GIRBAL SINGH LODHI
Vol - 7, Issue- 11 ,
Page(s) : 51 - 56
(2016 )
DOI : https://doi.org/10.32804/IRJMST
Abstract
Today in the very aggressive market, expanding client requests retail outlets understand the significance of client relationship administration. The absence of comprehension on Customer Relationship Management (CRM) is dependably a worry among the specialist co-ops particularly retail outlets, retailers have their own specific manner of dealing with their associations with the clients. Under this contextual investigation of CRM Practices in Selected composed retail outlets in Bhopal city examines about methodologies embraced, retail outlets can hold the client relationship. Comprehend the commitment of CRM of the retail outlets as for its goals. The point of this contextual analysis discovering and recognize these issues affect on client desires through actualized CRM retail outlets can enhance the association with clients.
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