Managing customers is an important way of doing business especially in insurance sector organizations. Since there is no physical product to sell, skills like understanding and connecting with people becomes important to ones success in this sector. The insurance agent needs to gain trust of potential customers to develop a long lasting relationship. Here, emotional intelligence of the insurance agent plays vital role to work effectively in such social settings. The present study is an effort to identify and quantify the relationship and impact of emotional intelligence on ability to manage customer relationship among frontline employees in selected insurance companies. Finding of the study reveals that there exist significant relationship (R2=.606) between emotional intelligence of frontline employees and their ability to manage customer relationship in insurance sector. Hence it can be concluded that emotional intelligence is predicator of service employee’s ability of managing customer relationship.