Drip Marketing is a communication strategy that sends, or "drips," a pre-written set of messages to customers or prospects over time. These messages often take the form of email marketing, although other media can also be used. Concept of Drip Marketing is helpful to the marketer in bringing the prospective customers in their kitty in comparison to competitors. The study is undertaken to understand the concept, various mediums of Drip Marketing and to know the awareness level about Drip Marketing. Marketing is about making connections, and should be constant and consistent, not fast and sporadic. Slow and steady marketing (sometimes referred to as "drip marketing"), doesn't take as much time or monetary commitment at one time, and usually yields more results. Doing one promotional activity a month is often better than doing multiple activities for a month and nothing after that (or randomly marketing). So Drip Marketing should be planned while planning for a calendar which will help business to gain prospective customers and edge over competition.