International Research journal of Management Science and Technology
ISSN 2250 - 1959 (online) ISSN 2348 - 9367 (Print) New DOI : 10.32804/IRJMST
**Need Help in Content editing, Data Analysis.
Adv For Editing Content
EXPERIENTIAL MARKETING: CHANGING PARADIGM FOR MARKETERS
1 Author(s): D. SRINIVAS
Vol - 1, Issue- 1 , Page(s) : 86 - 95 (2010 ) DOI : https://doi.org/10.32804/IRJMST
With changing economics of customer relationships there is needed to implement new solutions and strategies that address these changes. Experiential marketing helps in the extraction of hidden predictive information from large databases organizations can identify valuable customers, predict future behaviors, and enable firms to make proactive, knowledge-driven decisions. It helps smooth the process when various representatives of seller and buyer companies communicate and collaborate.