IMPACT OF SOCIAL MEDIA ON CUSTOMER RELATIONSHIP MANAGEMENT.
1
Author(s):
D. SRINIVAS
Vol - 3, Issue- 3 ,
Page(s) : 239 - 247
(2012 )
DOI : https://doi.org/10.32804/IRJMST
Abstract
CRM is an abbreviation for Customer Relationship Management.CRM can be said to be customer centered, that is (i.e.), the customer is put at the center of all the information that relates to him or her, and authorized people within the organization are allowed to access this information. CRM is a business strategy that goes beyond increasing transaction volume. Today’s business environment is extremely dynamic and experience rapid changes as a result of technological Improvement,
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