GREEN MARKETINGMIX: A STUDY OF STRATEGIES ADOPTED BY MNCS
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Author(s):
ISHPREET KAUR VIRDI, DIVYA GILL
Vol - 7, Issue- 7 ,
Page(s) : 27 - 33
(2016 )
DOI : https://doi.org/10.32804/IRJMST
Abstract
Green marketing is a highly debatable topic for laymen to highly educated and professional groups. Concept of green marketing is concerned with obtaining the ecological balance. Marketing is an activity which involves people and environment both. Marketing need to be green as “green” is a symbol of purity. For Example, if one asks about green advertising, it means advertising without adverse impact on society, green message means matured and neutral facts, free from exaggeration or ambiguity. In this paper we will discuss about the green marketing mix in detail taking into reference, various case studies on MNCs
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