This paper defines conceptual creative concepts what is known as ‘ambient’ or alternative’ media which stays for longer period in the minds of the consumers. Modern marketing campaigns manifest themselves through multiple communication channels, and ambientadvertising is a convenient way of grouping the more unusual of these channels to distinguish them from more traditional vehicles like TV and Print Media stunts and Guerrilla marketing. This unique and unusual approach of Ambient Advertising Media on how consumers are induced to interact with AIDA principles of advertising. An Advertisement is an admirable piece of work which attracts the Attention, Interest, Desire and Action (AIDA) from its buyers. Needless to say, the best advertisement obviously leaves an indelible impact on consumers to use the product or service for rest of their life. In the highly competitive field of media, and currentlymarketingcommunication scenario is undergoing the rapid change. One can say Ambient Advertising which is relatively new and unique media in India reflects many factors in increasing cost-effective “Break-through” communication.For this unique media world is an advertising stage for its display or installations. The placement of Ambient Advertising is unusual and at unexpected locations often with unconventional methods of execution and being first or only advertisement to do so. Ambient Advertising is almost any kind of “OOH” (Out-of-Home) media which includes placing of advertisements or messages on sides of cows, camels, sports stadiums, air balloons, sky writing, stair-cases, park benches, cars/ taxis, bicycles, roads, buses, washrooms, elevators, walls, telephone booths, fruits, graffiti, laser projecting and even pressed into the sand on beaches. Uniqueness, creativeconcepts, novelty and timing are key themes in Ambient Advertising to hit the target audience compared to the Traditional Advertising approach. Yet, Ambient Advertising is relatively unexplored fully in India by the advertising or design studios.