ISSN 2250 - 1959 (online) ISSN 2348 - 9367 (Print) New DOI : 10.32804/IRJMST



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ROLE OF INTERNET IN INTERNATIONAL MARKET GROWTH

    1 Author(s):  MRS. SUSHILA

Vol -  7, Issue- 1 ,         Page(s) : 40 - 45  (2016 ) DOI : https://doi.org/10.32804/IRJMST

Abstract

The aim of this research is to explore the variables that are influenced by the Internet on international market growth of SME’s in Australia. Subsequently, the research question, “How has the Internet influenced international market growth for Australian SME’s?” has been developed. To investigate this phenomenon in-depth case interviews were conducted with experienced international marketing strategic managers from twelve Australian SME’s that operates internationally and uses the Internet in their internationalization process. The findings of availability of marketing intelligence information, the enhanced interactive capabilities,

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