International Research journal of Management Science and Technology

  ISSN 2250 - 1959 (online) ISSN 2348 - 9367 (Print) New DOI : 10.32804/IRJMST

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A CONCEPTUAL STUDY OF ORGANIZED RETAIL INDUSTRY IN INDIA

    4 Author(s):  CH. ANUDEEP , A.BHARATHA LAKSHMI , B. KRISHNA PRASAD , D.D.P.VARMA

Vol -  6, Issue- 7 ,         Page(s) : 156 - 160  (2015 ) DOI : https://doi.org/10.32804/IRJMST

Abstract

The retail sector in India is undergoing tremendous growth, thanks to the increased quality of life of the urban people. This sector has become one of the most promising sectors of the Indian economy. Because of the growing economy, increasing awareness and the high number of population especially youth, India has become a great place for the domestic as well as global retailers. The present paper proposes to study and analyze this industry in India along with the drivers, factors affecting it and a SWOT analysis and to enlighten the readers with a sense of retail industry of India.

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