Globalization is a process of interaction and integration among the people, companies, and governments of different nations. It is not a new concept, in earlier days also people have been selling the material to each other in lands at great distances. But in modern world globalization took a new shape due to technological advancement, increase in cross-border trade, migration, investment and economic development. Companies do not restrict themselves in boundaries, now the whole world is a market for their products. Marketing of products in different countries is not an easy task. If a company has a good brand image in its local market it does not mean that it will be successful in global market too. Generally companies first make a brand image for their product in the mind of a customer. Brand is a "name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers. The selection of a brand name is an important issue in global marketing. Because meaning of the same word vary in one country to another.