Traditionally, hotels were largely dependent on cards and paperwork at the front desk to keep in touch with old and current customers. They were largely at the mercy of the desires of vacationers to arrive, and on their own efforts and staff to be ready for potential surges or long droughts of occupancy. Luckily, such inconvenience and old-fashioned methods are long since passed, thanks to advances in information. Information technology has permeated nearly every aspect of people’s lives. Technology is changing the way people, firms, and institutions present, disseminate, and communicate their messages, creating a ubiquitous learning environment and an accelerating information society. In an information society, achieving a high level of acquisition and management of knowledge will be one of the key competitive advantages.