International Research journal of Management Science and Technology
ISSN 2250 - 1959 (online) ISSN 2348 - 9367 (Print) New DOI : 10.32804/IRJMST
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“I'M JUST SAYING”: JUSTIFYING CELEBRITY TROLLING THROUGH MORAL DISENGAGEMENT, SELF-REPORTED MOTIVATIONS, AND PLATFORM AFFORDANCES
2 Author(s): PRAVEEN,PROF. UMESH ARYA
Vol - 14, Issue- 12 , Page(s) : 226 - 240 (2023 ) DOI : https://doi.org/10.32804/IRJMST
This study examines the self-reported motivations, moral disengagement, and platform affordances underlying the trolling of high-visibility celebrity accounts on Indian social media.