International Research journal of Management Science and Technology

  ISSN 2250 - 1959 (online) ISSN 2348 - 9367 (Print) New DOI : 10.32804/IRJMST

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BEHAVIORAL AND ETHICAL IMPLICATIONS OF DARK PATTERNS IN ONLINE RETAIL: A SYNTHESIS OF THEORETICAL AND EMPIRICAL PERSPECTIVES

    1 Author(s):  DR. MANPREET KAUR

Vol -  11, Issue- 8 ,         Page(s) : 121 - 125  (2020 ) DOI : https://doi.org/10.32804/IRJMST

Abstract

The rapid maturity of digital and social media marketing has introduced a "dark side" to technology-mediated commerce.

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