International Research journal of Management Science and Technology
ISSN 2250 - 1959 (online) ISSN 2348 - 9367 (Print) New DOI : 10.32804/IRJMST
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CUSTOMER ENGAGEMENT AS A PATHWAY TO BRAND LOYALTY: THE ROLE OF BRAND TRUST AND BRAND INTIMACY
2 Author(s): MOHD SUHAIL ,DR. (PROF) TULIKA SAXENA
Vol - 15, Issue- 8 , Page(s) : 138 - 145 (2024 ) DOI : https://doi.org/10.32804/IRJMST
Customer engagement has become a central focus in marketing research due to its significant influence on consumer–brand relationships and long-term loyalty.