International Research journal of Management Science and Technology
ISSN 2250 - 1959 (online) ISSN 2348 - 9367 (Print) New DOI : 10.32804/IRJMST
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MENTAL ACCOUNTING AND SPENDING BEHAVIOUR: AN EMPIRICAL STUDY ON MIDDLE-INCOME HOUSEHOLDS IN URBAN DELHI
1 Author(s): DR NITI ARORA
Vol - 16, Issue- 3 , Page(s) : 167 - 175 (2025 ) DOI : https://doi.org/10.32804/IRJMST
This research is meant to examine how the concept of mental accounting has been deployed to encourage spending among middle-income households in the urban surroundings of Delhi