International Research journal of Management Science and Technology
ISSN 2250 - 1959 (online) ISSN 2348 - 9367 (Print) New DOI : 10.32804/IRJMST
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STUDY OF MEDIA HABITS OF RURAL CONSUMERS WITH RESPECT TO ADVERTISING
1 Author(s): MR. SANDEEP V. BURKEN
Vol - 9, Issue- 9 , Page(s) : 181 - 187 (2018 ) DOI : https://doi.org/10.32804/IRJMST
An end-user of the goods sold in rural markets is referred to as a rural consumer. Rural marketing is a two-way process in which products are brought into rural markets for production and consumption as well as exported to urban areas.