International Research journal of Management Science and Technology
ISSN 2250 - 1959 (online) ISSN 2348 - 9367 (Print) New DOI : 10.32804/IRJMST
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IMPACT OF ONLINE MARKETING ON CONSUMER BUYING BEHAVIOUR
1 Author(s): MAHIMA MITTAL
Vol - 15, Issue- 10 , Page(s) : 65 - 73 (2024 ) DOI : https://doi.org/10.32804/IRJMST
Online marketing is the process of promoting a company's products or services via the internet. E-commerce is associated with online marketing to enable business transactions.