International Research journal of Management Science and Technology

  ISSN 2250 - 1959 (online) ISSN 2348 - 9367 (Print) New DOI : 10.32804/IRJMST

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ELECTRONICRETAILING - A MODEL OF CUSTOMER INTERACTION

    2 Author(s):  RATHOD JAIPAL ,DR. D.V. SRINIVAS KUMAR

Vol -  5, Issue- 6 ,         Page(s) : 237 - 245  (2014 ) DOI : https://doi.org/10.32804/IRJMST

Abstract

Electronic retailing is gaining momentum in India. Electronic retailing offers the convenience of ordering products online at the click of a mouse button or with the swipe of a finger on the mobilewithout the need to move out and shop. Increase in Internet penetration, availability of multiple payment options,increased usage of smart phones and changing life styles of customers are some of the factors that have contributed to the growth of electronic retailing.Electronic retailing is bound to play a major role in Indian retail industry. The way consumers used to shop is also changing with the changing demographic profile of Indian consumers.Indian demographics indicate a huge potential for electronic retailing. A large and young working population in India which is also tech savvy is an emerging segment that would contribute to the growth of online retailing.

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